Posted on Thu, 23 Feb 2012
30 Years Of Advanced Night Repair!
When I was in my teens, I used to see this familiar little brown bottle on my mum’s make up counter. Spiral forward 30 years and Estee Lauder’s Advanced Night Repair is still on the counter except that this time, its on my counter (and still on my mum’s) only because after 30 years, it has survived as Estee’s best selling product with 441 bottles sold every hour around the world. It is also the first serum ever created to use Hyaluronic Acid which you find in most quality skin conditioning products today.
Why the brown bottle? Because it was designed to look similar to the shape of an old-fashioned pharmacy bottle to reinforce the efficacy. Also the brown was functional as it served to keep the contents protected from sunlight. The bottle has since had an update with a beautiful golden foil front panel and the celebratory words “Estée Lauder 30 Years of Innovation” on the bottle’s signature dropper, all to mark the brand’s 30th anniversary this year.
Tried and tested, a 2008 Clinical study done on over 500 women across different ethnicities showed a dramatic reduction over a 12 month period in the major signs of visible aging, including Lines and Wrinkles, Skin Tone, Skin Soothing, Clarity, Radiance, and Barrier Strength
Easy to use, the serum is best used before you go to bed and after cleansing your skin, just apply a few drops spread evenly on the surface of your face away from eyes. Get a good night’s rest and wake up refreshed with skin that is dewy soft, supple and definitely less haggard. I personally liked the fact that the product is light in texture and not heavy or cloying on the skin. It seems to disappear right into skin surface upon application without leaving a heavy residue and that to me differentiates a great serum from merely a good one.
Estée Lauder was among the first skincare companies to understand the fundamental link between DNA damage and skin aging. The original Night Repair introduced in 1982 has since evolved and in 2009 the company launched the Advanced Night Repair Synchronized Recovery Complex containing the Chronolux™ Technology which provides continuous, comprehensive and optimized night-time repair by supporting the natural synchronization of skin’s repair and protection processes at exactly the right time. The new formulation contains a new patented technology encapsulating Alkyl Guanine Transferase (AGT) to helps repair visible past damage from smoke and pollution, in particular toxins and chemicals, putting this new serum at the forefront of visible damage repair from all known major environmental assaults before it becomes permanent.
This product has become the beauty secret of the stars for the last 30 years and we pulled some juicy tidbits on who uses it, where and how. For example, did you know that Aerin Lauder’s top beauty secret is using the Advanced Night Repair (ANR) serum on her face, neck and hands. Similarly her late mother Evelyn Lauder also applied the product every night after removing her makeup and before putting on her night crème. Longtime brand spokes person Elizabeth Hurley has used ANR twice a day since signing with Estée Lauder and various other starlets have used ANR before sleeping, particularly in Winter and to hydrate their skin particularly during the heavy traveling schedules and before makeup shoots. The ANR formula has received over 70 global awards and has over 20 patents worldwide with the new formula patented uptil 2021!
I say go forth and try, after 40 – sometimes, you do need to give Mother Nature a helping hand.
