Posted on Tue, 8 Nov 2011
Buy An IKEA Toy And School A Child
Delight and child and help another. When you’re shopping for the kids this season, do some good for the world when you buy a soft toy from IKEA.
From 1 November until 24 December, for each soft toy you buy from the store, the IKEA Foundation will donate one Euro (about S$1.75) to fund education programmes worldwide supported by UNICEF and Save the Children. Funds collected go to developing long-term projects to provide educational supplies, teacher training and child-friendly schools in communities from Bangladesh to Romania.
While we complain about the pressure on our kids to do well in school, the reality out there is that 69 million children around the world are denied their right to quality education because of poverty, disability, displacement, discrimination or culture.
Since the start of the Soft Toy Campaign in 2003, donations have supported over 70 projects in nearly 40 countries, helping eight million children worldwide. While the European countries bicker over their shared currency, one euro buys enough schoolbooks and supplies for five children in the poor communities in the less developed parts of the world. The campaign’s long-term effects are seen in villages such as in Uttar Pradesh, India where over 300,000 children now go to school instead of remaining in child labour.
The entire range of IKEA soft toys will contribute to the initiative. Choose from the LEKA CIRKUS range complete with baby mobiles, building blocks and rattles, finger puppets from the KLAPPAR CIRKUS range, the LANDET farm house and vehicles sets and others.
