Posted on Wed, 28 Sep 2011
‘Eye’ Like, ‘Eye’ Buy!
I have always liked SK-II and for a period was seriously addicted to their luxurious Whitening Essence Face Mask till budget dictated otherwise. The brand which has Chinese women coming across to Hong Kong hoarding its counters at Sogo in Causeway Bay became famous for its magical pitera ingredient known for reducing age spots, maintaining moisture and skin toning. The brand has just launched two new eye products, a new Skin Signature Eye Cream and Wrinkle Specialist designed to firm up the area around your eye for firmer and more radiant eyes and overall wrinkle protection.
The Eye Cream results are phenomenal and they claim that there are visible after only 10 minutes of application, dramatically and visibly reducing dark circles, fine lines and even increasing radiance around the eye area. I applied a small sample and found that you should use it sparingly rather than spreading it generously (which is wise as the formulation is rich) and yes, it does leave the skin more supple and definitely long wearing. Perfect actually as the more humid Summer in Hong Kong gives way to a drier Winter.
This, however, is not a product that you use once and then put away. The SK-II experts recommend that you try it over 4 weeks to see a difference. The product acts like an eye-mask to provide all-day nourishment to the eye area thus preventing wrinkles. Use together with the Skin Signature Moisturiser and Melting Rich Cream, the experts from SK-II claim that you can actually look 10 years younger from your perceived age. I liked that last disclaimer – it means that if you are 40, but look 50 then the regime gets you back looking the way you should! LOL – the power of marketing indeed!
The brand did a study to find that skin declines with age and that there is a tipping point marked by a sudden change in skin smoothness, radiance and firmness around the eye area. This tipping point occurs in the early 30s, and is a critical moment in the journey towards successful ageing.
For those of us who have passed the tipping point, do not fret … SK-II’s second product, it’s Wrinkle Specialist comes to the rescue with visible improvements that you can notice after only 14 days. The Wrinkle Specialist softens the skin by 15 per cent after just one application and in two weeks has been proven to reduce wrinkles by 25 per cent and even minimize its future appearance. Wrinkles apparently appear as early as when you are in your 20s so this product recommends a two-pronged approach to reducing wrinkles, first by softening skin’s surface layers and then by firming up skin’s inner layers with a breakthrough cocktail.
