Posted on Thu, 21 Apr 2011
Go Straight!
Here’s a funny one .. straight eye lashes rather than curly! The Japanese and Korean beauty industry would collapse if this took on as a trend in Asia or then again this could be the next big thing! A UK Brand called LVL has supposedly created a storm in the beauty world by advocating straight rather than curly lashes.
The look is described as ‘wide-awake and completely natural’. No false lashes, just stunning length, volume that adds lift to your natural lash. LVL Lashes is apparently a treatment that has revolutionised traditional lash perming by lifting and straightening lashes rather than curling them – which can actually make the lashes appear shorter. The treatment has been developed by the experts at Nouveau Lashes and it is perfect for those of us with straight lashes, or for anyone who hates eyelash curlers. The LVL Lash effect lasts for the life of your lashes, so up to six weeks.
The ‘lash lifting system’ launched in 2006 is designed to be as gentle as possible to your natural lashes, whilst at the same time giving an incredible, but also natural result. A Moisturising Serum is applied to the lashes after the tint and it moisturises and replenishes the lashes at the end of the treatment allowing the shields that create the lift to be removed easily with no drag or pull on the natural lashes.
See UK Makeup artist Lisa Elridge having her treatment done: http://www.lisaeldridge.com/video/16137/lash-lift-treatment/
The LVL treatment takes up to 45 minutes to apply, depending on the length and quality of your natural lashes. LVL Lashes start from £40. The treatment is available at the moment only in the UK so if you are game to experiment do visit www.lvl-lashes.co.uk for more information. They have a Salon Finder there too if you plan to visit the UK and get your pretties straightened!
Will this take off? Why not? Curly hair was big till Rebonding came on and look at how that took off!
