Posted on Thu, 9 Feb 2012
Married To Hotel Perks
If your hubby tells you he’s going out of town for a conference and you know it’s not true, hold your horses….It may not be another woman he’s seeing, but rather he may travelling just to rack up extra points for his hotel loyalty programme!
In a survey done in January this year commissioned by Starwood Preferred Guest (SPG), stats from of nearly 10,000 frequent travellers around the world showed a couple of sneaky, surprising facts….
73% of travelers would choose their loyalty-program benefits over their spouse if they could take just one on the road.
76% felt their status in their hotel loyalty program would last longer than their marriage or current job.
70% said that their elite status in a hotel loyalty rewards program would be handier than their smartphone, tablet or even their personal assistant;
73 % said they’ve taken extra business trips solely to rack up miles or status in a loyalty program
65% said losing their status in a hotel loyalty program scares them more than lost luggage (12%) or missing a flight (11%)
Many also tried winging a few ‘little white lies’ to get a hotel room upgrade: 45% would pretend it was their honeymoon; 25% feigned a family emergency; and 20% pretended to be ‘someone important’.
Are you guilty of any of these?
The survey was conducted for Starwood Preferred Guest by STUDYLOGIC LLC of Cedarhurst, NY via telephone of 9,900 adults across the globe who travel 25 times or more per year. Of the respondents, 1620 came from the United States and Canada, 2100 from China, 1500 from the Middle East, 1590 from Latin America, 1560 from Japan, and 1530 from Europe.
