Posted on Mon, 8 Aug 2011

Oooh…Smells Like NYC!

We can dream, can’t we? If DKNY scents had it their way, we’d all be like the real-life couple in their new ad campaign locked in passionate embrace with NYC rising behind them. If only a spritz of two of the fragrance can make that come to life! Imagine…. us with that figure and in that sexy ensemble, and our men with that figure and perhaps, drop dead good looking and breathtakingly passionate too. (Wilting moment – what WILL the aunties say?!)

“We wanted to capture that feeling of being in love when everything else disappears, except the moment and the city around you,” says Hans Dorsinville, partner and executive vice president at Laird & Partners, Donna Karan International’s creative agency, about the bold and sexy images.

Cut over to us here….Life ain’t bad. Actually it’s pretty fun and hideously comfy…but I’ve never had the chance to prance around Raffles Place (the neighbourhood here with lots of similar skyscrapers) nice and taut in a teeny mini dress, endless legs and killer heels, locked in passionate embrace.

No, it’s the school run at 6.30am, going to the wet market to buy my prawns, pork belly and lotus root, back to the PC to get my work done, feed the tortoise its dried shrimp and vitamin drops, then off to pick the kid again…sounds familiar?

But with DKNY Women Energizing EDT, we can puff puff it on and imagine a glamorous life a la MTV! It isn’t heavily floral like mouldy drawer liners, nor is it powdery like a teeny bopper trying too hard; best of all, it isn’t spicy which brings to mind big-haired dragon women turned tai tai. This scent is lovely, contemporary and ‘with it’, and you can wear it with confidence any time anywhere – be it to NTUC Finest or dinner at some swanky restaurant! In a super slim, crystal clear bottle reminiscent of a skyscraper, this fragrance is light, with refreshing, lilting floral notes and sparkly energy….a freshness that’s kinda like you just had a shower. Sad to say though, when I sprayed it on, the hubs didn’t go into a frenzy of passion. He just sniffed it and said it was something he could wear too…..NOT!