Posted on Mon, 18 Apr 2011

Project Nippon – A Bag For A Cause!

Like these designs? They are actually symbolic designs of ‘Hope’ donated by 4 artists screened onto a series of tote bags, part of the ‘Project Nippon’ range organised by multi-brand fashion retailers who own the ACTUALLY Group of stores in Singapore. The bags are made from Tyvek – a material that combines the best characteristics of paper, film, and fabric in one. S$10 each, the totes are available this week at VERY Wooonderland, ACTUALLY , and ActuallyActually with all proceeds going into Mercy Relief’s Aid for Japan.

Bjorn Yeo – AFFECT THE BUTTERFLY EFFECT : “In 1972, American mathematician and meteorologist, and a pioneer of chaos theory, Edward Lorenz, first postulated that weather systems are so fragile that a butterfly flapping its wings on one side of the globe could set off a tsunami on the other. “The Butterfly Effect”, as the theory was named, has now come to signify how small actions, no matter how insignificant they seem, could cause a chain of events leading to large-scale alterations of events down the road. The multitude of butterflies fluttering haphazardly within a rectangle signifies a call for action to affect communities in need, no matter how seemingly small the action could be.”

Ee Shaun – “I created this design to bring some cheer and smiles to the Japanese people in these times of crisis. Gambatte Nippon!”

Ferdi Trihadi for Mode – HOPE 0311 : “Though submerged in unending tragedy, hope grows and prevails in the Land of the Rising Sun.”

Jonathan Leong aka. Zxerokool – “Bonsai tree cultivation is a Japanese tradition that dates back over a thousand years. I used a visual of the bonsai to represent the creativity and resilience of the Japanese people. The tiled graphical squares juxtaposed against the image of a bonsai tree, reflects.

AND whilst you are at ACTUALLY do look out for these quirky fun tees at S$84 each. They are from a brand called ‘A question of’ and made from Organic Cotton.