Posted on Tue, 31 Jan 2012
Spring Sneaks: Marni Prints At H&M
The latest designer in the fold to join H&M’s collaborative efforts is Marni. This Spring/Summer expect a collection from the Italian brand that is inventive, full of original prints and lots of fun. Judging how Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace sold out to queues at H&M stores around the world, we have no doubt that this collection will do equally well.
We don’t have pics of the collection yet but it will be out in stores this 8 March – incidentally International Women’s Day. Its Founder and Creative Director Consuelo Castiglioni has designed a collection that juxtaposes prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements. The brand has always stuck to its own path, setting its own trends for prints, cuts and silhouettes that are always playful and elegant and has remained a family owned-business as it has grown to become an international luxury brand with stores around the world.
Expect all-over prints in strong colours that are intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.