Posted on Tue, 18 Oct 2011
World’s Most Expensive Blow Dry!
Trust me! I was in giggles when I saw this headline. I was tempted to swap the word ‘dry’ for ‘job’ but then again you can’t make a bad joke when it comes to truffles whether ingested orally or stirred up digitally (albeit on your scalp)!
So what’s this about? The next time you are feeling rich and headed to Harrods in the UK (or both) then do pop into the Urban Retreat Beauty Salon there and ask for the world’s most expensive blow dry!
It costs only a mere GBP320 and is called Truffle by Fuente. Fuente is a Dutch haircare brand which uses the finest natural organic ingredients combined into marvelous scientifically researched formulas. It has been labelled as the world’s first self thinking shampoo as it employs the skin of the white truffle, pure diamond dust and meteoric extracts to restore the hair into the finest possible condition whatever the extent of damage to deliver true scalp health and silken, glossy beauty from root to tip (or so the press release says).
How did this designer priced blowdry come about? The Urban Retreat Team dreamt up this special luxe treat for the hair to celebrate the launch of this transformative product line. To ensure that guests leave the Salon looking and feeling nothing short of fabulous and pampered, this treatment has Urban Retreat’s Creative Director Flavian Abbas himself doing the job and then presenting you with a full-sized bottle of Truffle Shampoo and Reconditioner (GBP275 retail value) so that you can take the experience home.
Would this be on your bucket list? Am not sure but then they do say that you absolutely must try everything at least once so … if you do.. and find out that this is so much more than hot air, please do be sure to drop me a line at elaine@simplyfabulicious.com!
Make your private booking at 020 7893 8333 at Urban Retreat Harrods or else you can buy it online at urbanretreat.co.uk/beautique




